Make your prospective clients go from warm to HOT! with effective Email Marketing
Email Marketing is a great way to raise awareness of your business and to keep your warm leads informed of what your business is currently doing
It is also the key to giving them that little push to incentivise them to buy - but when they are ready.
BONUS: If you are starting from scratch with your email marketing and do not have the software set up for this activity, then I won’t charge you for this set up - which many other suppliers will do!
I can go through all the possible apps that you can use for your email marketing and the benefits of each so you get the best one for your business. I am not affiliated with any of them, it will be a choice you can make at your discretion.
EMAIL MARKETING - LEAD MAGNET
LEAD MAGNETS
These are essential for the beginning of your Funnels to entice your prospect into their customer journey by getting hold of a prospects email address!
I can write a number of different lead magnets
Using creative layouts, copy and imagery to wet the appetite of your prospect enough to give you their contact details
These can include e-books, white papers, reports, quizzes, check lists, how to’s and more
INVESTMENT: POA - as this can depend on the length and type that you would need written
EMAIL MARKETING - NEWSLETTER
EMAIL NEWSLETTER
The humble newsletter is actually quite a powerful tool as it can be sent direct to an already engaged audience.
Someone has opted into your newsletter because they have come to you via a lead magnet that they were interested in or a social media post and to make sure they stay it is essential that every newsletter holds their attention - or, the press the dreaded unsubscribe button!
Newsletters can be sent out on a monthly, bi-weekly or weekly basis, any more than that I do not recommend - or your prospect will be gone!
I like to plan the content ahead and get at least three done and scheduled so we are ahead of the game. Newsletters can be a lot of work and are not just a thrown together piece of writing - if done properly.
This includes the following items within this:
Research - Information gathering on things of interest for your audience and doing A/B testing of subject lines to find the ones that really work for your business niche
Design - Making sure that your newsletter is not only informative but is eye catching and will make the reader want to digest all of your information in one go
Writing - Putting my copy skills to good use to get your reader to keep reading and to take action where necessary
Reporting - This will show who has subscribed, unsubscribed, bounced and the click through rate of your campaign
Data cleansing - This is an important step to make sure that all the unsubscribes are actioned along with cleaning the data of old or bounced addresses. Possibly doing a follow up with these people to make sure that it was not a mistake that they unsubscribed.
PLEASE NOTE: Any platform that is used to do email marketing is the cost of the client not Aquamarine VA Services
Investment per email: £POA - as it depends on the frequency you want to send them and the length, along with the amount of data to cleanse in your list